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GDP (Gross Domestic product) is commonly used as a measure of economic performance. It represents the monetary value of all goods and services traded within a specific period. A % increase is deemed to be good, a % decrease bad and a cause for concern. It matters not what activity produces the level of financial turnover, alcohol sales and the cost of alcohol treatment both add to GDP.

GPI (Genuine Progress Indicator) is an attempt to take account of negative social and environmental impacts by subtracting these costs when determining the GPI.

HDI (Human Development Indicator) is an attempt to shift our collective focus off the economic dimension and onto that which defines us as human beings. It seeks to address the question: Are we becoming more human, more civilised, more cultured?